South Asian American Market

The South Asian Community is a wealthy, educated, and progressive, ethnic group. Recent statistics, given below, indicate the salient characterestics that point toward its preeminent status among all ethnic communities in the USA. Besides, these statistics showcase a commercial landscape that show us vibrant, growing, and robust.

• Total population of South Asians over 3.5 million; out of this Asian-Indians - the biggest chunk - are estimated at about 2.2 million;
• Approximately 1/3rd South Asians reside in the NY/NJ/CT tri-state are;
• Highest per capita income; combined household income of Asian Indians is in excess of $88 billion;
• highest per capital among ethnic groups;
• 1 out of every 10 Asian-Indians is a millionaire.

House Hold Income In Dollars

• House Hold Income In Dollars Average spend of Asian-Indians on credit cards is significantly higher (30%) than the average American;
• 65% of Asian-Indians hold managerial/professional/technical jobs in North America;
• 80% South-Asian men have college degrees;

House Purchase (Average price of house purchase)*

• 49.63% of South-Asians are married, and Over 65% Asian-Indians use the Internet; over 90% go online every day

Average Receipts of Businesses Owned by Asian Groups (1997) 

Like any other immigrant community South-Asians tend to concentrate in pockets in certain areas. This makes it easier to target the community. The top cities that are South-Asian population intensive:

• New York, NY/New Jersey, NJ
• San Francisco/Oakland/San Jose, CA
• Los Angeles, CA
• Houston/Dallas/Austin, TX
• Chicago, IL
• Virginia, VA/Baltimore, MD

The top states with intensive South-Asian population are:

• California
• Texas
• New Jersey
• Illinois
• Connecticut